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SIRO One Za’abeel Opens as Dubai’s First Fitness Hotel
Written by Sofia Calvert
3D body scans, oxygen therapy and a dedicated onsite nutritionist await those checking into the latest hotel by Kerzner Group, the company behind the iconic Atlantis, The Palm in Dubai and One&Only Reethi Rah in the Maldives.
The latest development by hotelier Kerzner Group has blurred the lines of wellness and luxury hospitality, with the newly opened One Za’abeel hotel in Dubai offering guests cutting-edge fitness, mental health, nutrition and sleep therapies.
One Za’abeel is the first hotel under the hospitality giant’s ground-breaking lifestyle and fitness brand SIRO, which is built upon the ideation of biohacking, a practice that encompasses various mindfulness and wellness tricks. Onsite, guests can check into palatial fitness and recovery clubs and take advantage of personal training sessions and one-of-a-kind wellness treatments, including cryotherapy, sound healing and detoxification.
“Prioritising fitness, recovery and self-care has become a way of life for many,” said Philippe Zuber, Chief Executive Officer of Kerzner International. “SIRO is our direct response to this new normal. It’s our incubator concept, a merging of science and innovation that brings together a community of like-minded individuals who want to enjoy the immediate benefits of fitness while future-proofing their health.”
Professional onsite nutritionists offer personalised dietary guidance to guests, tailoring meal plans to their specific goals. The nutrient-rich dishes are available through a 24-hour in-room dining service.
Rooms are equipped with workout recovery cabinets stocked with exercise essentials and sleep-enhancing features like soundproofing and cooling mattresses. Fitness Suites go the extra mile, featuring private workout stations.
Boka Place in Montenegro, the second hotel under SIRO, is set to open in late 2024.
Featured image: One Za’abeel. Source: Kerzner Group.
