
Skirted by a 3000km coastline and framed by the craggy Al Hajar Mountains, Oman’s slower pace is the perfect contrast to its busy neighbours. Whether you’re after culture, nature or a bit of both, this under-the-radar gem promises it all (and is only a one-hour flight from Dubai).
Here are seven reasons why Oman should be at the top of your bucket list.
1. Swim with turtles at the Daymaniyat Islands
Just off the coast of the capital city, Muscat, the Daymaniyat Islands unfurl a stunning secret – an unspoiled marine paradise teeming with vibrant coral reefs and exotic marine life. These protected islands are a dreamscape for underwater explorers: slip into crystalline waters and snorkel alongside as many as five species of sea turtles, plus reef sharks and schools of neon fish. From November to April, you can even camp on the secluded, rocky shores for a truly unique beach escape.

2. Get an adrenaline rush at the Jebel Akhdar mountains
Ready to defy gravity high above Oman’s dramatic canyons? The via ferrata climbing route in mountainous Jebel Akhdar plateau offers a heart-racing adventure like no other. Clip into steel cables and traverse rugged cliffs, cross dizzying suspension bridges and scale sheer rock faces – all while soaking in breathtaking views of terraced orchards, ancient rock formations and deep wadis. Perfect for thrill-seekers, this high-altitude challenge offers a fresh perspective on Oman’s natural beauty.
3. Explore Wadi Bani Khalid and Wadi Shab
Adventure flows freely through Oman’s wadis: lush river gorges carved into the rugged landscape. While the country is teeming with stunning wadis, two stand out for their natural beauty and proximity to Muscat. Stroll down Wadi Bani Khalid’s palm-lined paths to find emerald pools that are perfect for a lazy swim. If you’re craving adventure, getting to Wadi Shab is half the thrill – it begins with a quick boat ride across the river and continues with a 45-minute hike through a dramatic canyon. The reward is a swim through deep blue pools and hidden waterfalls.
4. Shop ‘til you drop at Muscat’s Muttrah Souq
Wander through Muscat’s waterfront Muttrah Souq – one of the country’s oldest and most famous marketplaces – and you’ll be swept into a world of scent and shimmer. Follow your nose along agarwood and frankincense-mingled alleys, past towers of spice, handwoven textiles, silver jewellery and ornate khanjars (daggers). Before you leave, pick up some bakhoor (incense steeped in fragrant oils) and a box of sweet, gelatinous halwa to savour at your hotel.
5. Traverse the Frankincense Trail in Salalah
The city of Salalah is a stark contrast to Oman’s desert landscapes: during Khareef (the monsoon season), it transforms into a green haven of misty mountains and cascading waterfalls. Salalah is also the epicentre of Oman’s ancient frankincense trade, once worth more than gold and prized for its spiritual, medicinal and aromatic qualities. Trace its legacy along the Frankincense Trail, travelling through UNESCO World Heritage-listed sites such as the Frankincense Land Museum, Al-Baleed Archaeological Park and the tree groves of Wadi Dawkah – culminating at Al Haffa Souq, where the rich scent of smouldering resin lingers in the air.
6. Feast on authentic Omani cuisine
From spice-laced stews to pillowy-soft breads, Omani cuisine celebrates the bold fusion of Arabian, Persian and East African flavours. Standout dishes include shuwa – lamb marinated in spices and slow-cooked in an underground pit for a tender finish – and majboos: saffron rice layered with meat or seafood. For a modern yet authentic dining experience, book a table at Rozna in Muscat – housed in a traditional stonework fort complete with turrets. Don’t miss Rozna’s wafer-thin rakhal bread, prepared live and stuffed with crispy chips and cheese for a flavour explosion. Also in Muscat, Bait Al Luban tells the story of Oman’s culinary past, and guests are greeted with frankincense-soaked water as a welcome drink.
7. Camp under the stars in Wahiba Sands
Leave the city lights of Muscat behind and journey deep into Wahiba Sands for a surreal desert escape that must be seen to be believed. Spend your day dune bashing on a 4WD, sandboarding down golden slopes or catching epic sunsets from a hot air balloon. As night falls, glamp in Bedouin-style tents, enjoy traditional Omani meals by the bonfire and be sure to look up at the star-knit sky.























