2 nights from
US$709/room
London, United Kingdom

The Zetter Bloomsbury

10
Grand Opening: London Townhouse Luxury with Daily Breakfast, Nightly Cocktails & Dining Upgrades Available
The Zetter Bloomsbury logo
10
2 nights from
US$709total
Valued up to US$1,111
-36%
Includes taxes & fees
About the hotel

The latest chapter from The Zetter, one of London’s most characterful boutique hotel brands, this brand new venue brings fresh creative energy to the capital’s hotel scene. Occupying six restored Georgian townhouses, the 2026 newcomer pairs the brand’s signature warmth and individuality with interiors by James Thurstan Waterworth, inspired by Bloomsbury’s literary, artistic and intellectual heritage.

Days at The Zetter begin in The Orangery, overlooking the manicured gardens, before drifting into afternoon tea, small plates or expertly mixed cocktails at The Parlour. There’s also a gym for keeping routines on track, while the tranquil garden and terrace offer a rare pocket of calm in the heart of the city.

Step outside and Bloomsbury’s literary charm is all around, with Russell Square, Holborn, Covent Garden and Soho all within easy reach. From museum-hopping to theatre nights and long lunches, this is central London with a more curious, creative edge.

The latest chapter from The Zetter, one of London’s most characterful boutique hotel brands, this brand new venue brings fresh creative energy to the capital’s hotel scene. Occupying six restored Georgian townhouses, the 2026 newcomer pairs the brand’s signature warmth and individuality with interiors by James Thurstan Waterworth, inspired by Bloomsbury’s literary, artistic and intellectual heritage.

Days at The Zetter begin in The Orangery, overlooking the manicured gardens, before drifting into afternoon tea, small plates or expertly mixed cocktails at The Parlour. There’s also a gym for keeping routines on track, while the tranquil garden and terrace offer a rare pocket of calm in the heart of the city.

Step outside and Bloomsbury’s literary charm is all around, with Russell Square, Holborn, Covent Garden and Soho all within easy reach. From museum-hopping to theatre nights and long lunches, this is central London with a more curious, creative edge.

Longer Stay Bonus: Extend your stay to 3+ nights to enjoy a welcome bottle of wine and a daily GBP25 hotel credit.

Solo Traveller Packages Available: Indulge in a trip for one by booking a solo traveller package, with solo-friendly inclusions designed just for you.

Why you should book with us
Travel until Apr 30, 2027
Save up to 36%
Hotel
2 nights from
US$709/room
Hotel + flights
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Includes taxes & fees
Trusted by over 1,000,000 travellers in 2025
'Excellent'
4th trip, great prices
3 years, 4th trip great prices, great service always helpful shout out to Gemma E very helpful, fast response
Peter W.
We have just returned from The Haven in…
We have just returned from The Haven in Khao Lak in Phuket. Wendy P. was our agent from Luxury Escapes and did a fabulous job for us. The trip went very well the hotel and package was amazing. The hotel staff were all very helpful and supportive. Great holiday - thanks LE.
Fiona W.
Great service!
I have just returned from my first holiday where I was astounded by the value for money, so on my return I went straight back online to book my next break. Excellent service received from Joel S today when I needed to amend my second booking. Happy days!
Cate B.
Really appreciate the wonderful service
Really appreciate the wonderful service and advice from Stephanie at Luxury Escapes! I was so well looked after - and now my husband and I have a well thought out holiday to look forward to!! Thank you Steph and Luxury Escapes- we cannot wait!!!
Juliana C.
We love Luxury Escapes
Kurniawan C. was so helpful, my request was confirmed within 15 minutes and I could not be more grateful. He was very kind and professional. This is why we love Luxury Escapes
Brady B.
Gemma was so helpful with my enquire…
Gemma was so helpful with my enquire and followed up everything, calling me back three times to make sure all was good. Could not be happier with her service.
Paul P.
Great customer experience
Great customer experience, Emily G was so respectful, friendly and help me with my inquiries in a very good manner. Was a pleasure talking to her, well done 👏 Luxury Escapes and Emily G.
Jean L.
Dealing with great staff is a bonus and…
Dealing with great staff is a bonus and Sarah B is amazing nothing was any trouble she is a pleasure to deal with 10/10. Being we had to cancel our trip Sarah was very efficient and understanding of our circumstances and being as we have book through Luxury Escapes before and have had amazing holiday’s in the past this is just a hiccup before we book our next trip.
Karen T.
Sarah T was very helpful
Sarah T was very helpful. After few phone call with different agents, Sarah was able to sort out my issue. She actually rang me back to finalize everything and ensure everything is sorted. Great customer service. Well done Luxury Escapes
Amal H.
Great deals and five star service
Great deals and five star service. Had to make a change to my booking and Joel S was very helpful and very efficient. Will always use Luxury Escapes for all future bookings.
Vicky C.
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Adorned with antique finds, vintage lighting and statement textiles, this room comes complete with luxurious bedding, a convenient workspace and an ensuite with a walk-in shower and premium toiletries
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Location

The Zetter Bloomsbury
2-7 Montague Street, London WC1B 5BP, United Kingdom

The Zetter Bloomsbury is perfectly positioned in the heart of London’s Bloomsbury district, steps from the British Museum and within walking distance of Oxford Street, Covent Garden and Leicester Square. This historic neighbourhood offers a quieter corner of central London whilst keeping you connected to the city’s cultural landmarks and West End theatres. The hotel is located approximately a one-hour drive from London Heathrow Airport (LHR).

Need flights? Our dedicated flights concierge can assist with your flight requirements (subject to availability). Contact sales@luxuryescapes.com.

Facilities

Fine Print

Valid for travel until 30 April 2027 (bookings must be made before 31 March 2027).

Blackout Dates & Surcharges: A non-refundable surcharge per room, per night may apply, payable at the time of booking. Dates and prices are identified in the Booking Calendar. Blackout dates may apply.

7-Day Change of Mind ‘No Questions Asked’ Refund Guarantee: Things don’t always work out. Our 7-day Change of Mind Guarantee is there to help. Bookings (except for cruise bookings, flights and deposit fee, if applicable, which are subject to the cancellation terms of the relevant supplier) may be cancelled with a full refund provided that cancellation occurs strictly within 7 days from the date of purchase and provided that the cancellation is made no less than 14 days prior to the check-in date. Excludes flight and service fee, if applicable.

  • Cancellations outside of the 7-Day Change of Mind period will not be provided, except as required by Australian Consumer Law, your local law or as otherwise provided for in the Fine Print.

Flexible Cancellation: You can cancel your booking for credit up until 21 days prior to the original check-in date. This can be done via self-service in your ‘My Escapes’ account. Your credit will be valid for 12 months from the date of cancellation. Credits are not transferable and cannot be redeemed for cash. Excludes service fee, if applicable.

Please note this does not apply to flights booked with us. Flight fulfilment is provided by the airline(s) selected at the time of finalising the booking. For your air travel, you are bound by the terms and conditions and fare rules of the selected airline(s).

Date Changes: If you need to amend your booking, you can self-service unlimited date changes in your ‘My Escapes’ account up until 21 days before your original check-in date. If you can’t find a suitable date, or still need further assistance, please contact our 24/7 customer service team. Subject to availability and surcharges.

Please Note:

  • Dining inclusions do not include drinks (unless otherwise stated). Menus are subject to change without notice.
  • Daily a la carte breakfast is served at The Orangery from 7am–10.30am.
  • Daily drink includes any drink from the standard menu, including cocktails (up to GBP14 per guest, per day). Available in The Parlour until 11.30pm Monday–Saturday and until 10.30pm on Sundays.
  • One-time lunch at The Parlour (select packages only) includes one food item per person (up to GBP 23) and one drink per person (beer, wine or soft drink, up to GBP9). Advanced booking is recommended – contact the hotel directly after confirming your stay dates. Menu is subject to seasonal changes and excludes afternoon tea.
  • Welcome bottle of wine (select packages only) will be a bottle of red, white or rose. Please nominate your preference when booking via the notes/requests section.
  • Daily Dining Credit (select packages only): The included credit must be used during your stay. Any unused credit will be forfeited and is not transferable or redeemable for cash. Credit can be used at any onsite venue (excludes minibar and room service). No minimum spend applies. Daily credit can be combined/rolls over each day. Applied to room at checkout.

We reserve the right to modify prices for marketing and commercial reasons. Please note that full terms and conditions apply. Refer to the website’s terms and conditions.

Fine Print and package inclusions are accurate at the time of purchase and not subject to change, unless updates or corrections are specifically noted in the latest Fine Print with a timestamp. Please check the Fine Print prior to departure for any updates.

Images are for illustrative purposes and may not be reflective of the package purchased. See individual offers and packages for details.

Reviews

10

Outstanding
Reviews from Google
10
Outstanding
Reviews from Google
Why you should book with us
We price match
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7-day ‘change of mind’ refund
Get a full refund on your booking (excludes flights, experiences and the service fee paid on deposit bookings)
VIP Inclusions
You get a lot more than just a bed in a room
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