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With diverse and dramatic landscapes, from alpine passes to the azure waters of the Mediterranean, and countless cultural traditions blossoming side-by-side, Europe one of the most rewarding destinations for any traveller. Captivating ruins, blissful beaches, magnificent music, desserts delicieux… the innumerable treasures of this lively continent will keep you busy for several itineraries and beyond.
With a dizzying array of activities throughout the calendar, there’s never a bad time to visit Europe. Peak season falls during the warm summer months (May – August), with numerous celebrations to take part in, from major sporting events to music festivals across the continent. In winter, city squares and picturesque architecture come to life with vivid Christmas lights displays, festive markets and snowy scenes. For those seeking milder temperatures and fewer crowds, the shoulder season is an ideal time to book in your Mediterranean itinerary, whether you’re eyeing off Italy or searching for Santorini romance.
With almost 50 countries to choose from, deciding where to visit in Europe can be an overwhelming task; setting a region or theme for your holiday can help narrow the list down. Outdoorsy travellers can choose a Scandinavian snow adventure to Finnish Lapland and far-north Norway, searching for the Northern Lights, or opt to cruise the many islands of Greece and Italy, admiring the whitewashed architecture of Santorini and the glitzy beauty of exclusive Capri. Culture-lovers are well-served with a journey around the west, from traditional dance and sensational food in Portugal and Spain to the expansive galleries of Paris. For something unexpected, the Baltics offer fairytale charm with forward-thinking design from Estonia to Latvia. Croatia is a hot spot for those hoping to experience the dazzling Dalmatian Coast, while other up-and-coming destinations in the Balkans include scenic Slovenia, historic Bosnia & Herzegovina and the untamed landscapes of Montenegro.
One of the most reliable reasons to travel to Europe is for the world-class snow season. Switzerland is a guaranteed good time for snow-seekers, from the glitterati-frequented Saint Moritz to iconic Zermatt, home to the magnificent Matterhorn. In France, Val Thorens offers the continent’s highest ski resort, while Val d’Isere has rewarding runs for skiers of all levels, with challenging black runs for the brave. Saint Anton am Arlberg in Austria boasts the enviable title of alpine skiing’s birthplace, while Italy’s Aosta Valley is a haven for snowsports in the shadow of majestic Mont Blanc.
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