Where to base your Phuket holiday package depends on what type of escape you’re after. For a cultural immersion, Phuket Town should be your first stop – you’ll find early-morning markets, attractions such as the Big Buddha, museums and fantastic examples of Sino-Portuguese architecture.

If dancing until dawn is more up your alley, your Phuket holiday package should be based in Patong – it’s home to world-famous clubs and parties that rival that of its European equivalents.

Looking for a little peace and quiet by the ocean? Opt for an escape to Mai Khao or Khao Lak. Both destinations are a little off the beaten track, but well worth the journey – you’ll find (almost) deserted strips of sand, sleepy lagoons and world-class diving sites.

The world is your oyster – there’s a Phuket holiday package for every type of traveller. If it’s rest and relaxation you’re after, spend your days enjoying some beachfront bliss on the 40km of shoreline, before retiring for an authentic Thai massage.

For the complete opposite, dive headfirst into the craziness of Patong Beach’s bars and restaurants, or opt for a middle ground in the form of Kata and Karon beaches. Soak up sunshine on one of the sun loungers, go for a dip in the crystal-clear waters or explore the great below with a spot of snorkelling. After a day like that, retire to the hotel included in your Phuket holiday package for a snooze, before returning to wander down the sand-side promenades as the sun sets, stopping for a cocktail or Chang along the way.

From street food stalls to fine dining, you’ll have plenty of chances to try Thai classics such as pad thai and morning glory. You can learn how to make local dishes at Kamala Beach, with classes hosted by villagers by the sand.