Australian startup success story and global travel company Luxury Escapes has relaunched the brand in India. Prior to the relaunch Luxury Escapes operated under the brand name Escapes Club in India.
With this move, the company has aligned the branding of its Indian operations with its operations in other parts of the world. After the successful conclusion of Luxury Escapes bid to acquire and register the trademark in India, the globally recognised Luxury Escapes brand logo will now finally land on Indian shores as well.
Luxury Escapes has over two million subscribers, with customers across Australia, New Zealand, Singapore, India, Hong Kong, the US and the UK. With 600,000 members in India, Luxury Escapes has been steadily growing since it entered the Indian market in 2016.
By partnering with some of the world’s best known and loved hotel brands such as The Oberoi, The Ritz-Carlton and Atlantis; and introducing innovations like ‘Buy Now Book Later’; Luxury Escapes is changing the way Indians book and experience a luxury holiday.
Arun Ashok – the Country Manager for Luxury Escapes in India believes that the time is right for the relaunch, “We were certain about relaunching the brand when the trademark was acquired, but it couldn’t have come at a better time. The last few months have seen unprecedented growth for our business in India, and the investment in the trademark is testament to the company’s faith in the market’s potential. I am sure that with our brand identity aligning globally, we will be in a much better position to serve the Indian traveller.”’
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