The activity options are endless with a Dubai holiday package. The spectacular shoreline means you can soak up the sun at one of the many beach clubs, or keep the kids entertained with watersports and a picnic amongst palm trees. True thrill seekers should make a beeline to Dubai Parks and Resorts and IMG World of Adventures, theme parks that are sure to get the adrenaline pumping.

Rides not enough of an adventure? See sand from another angle with a skydiving session over Dubai’s desert, or venture to the 148th floor of the Burj Khalifa for jaw-dropping views across the city.

Keen shoppers will want to bring a second suitcase on their Dubai holiday package – there are 1300 shops in Dubai Mall to discover, where high street sits next to haute couture. There are an additional 630 shops to explore at the Mall of Emirates, but that’s not its main attraction – that would be the indoor ski park!

Before retiring to the hotel included in your Dubai holiday package, you can’t miss the city’s thriving nightlife – think rooftop terraces, international DJs, shisha lounges and busy beach clubs.