Myeongdong isn’t just a neighbourhood, it’s Seoul’s beating heart. True to its Latin roots meaning ‘to invite’, voco Seoul Myeongdong, an IHG Hotel, welcomes you with front-row views of Namsan Tower and Gyeongbokgung Palace. The modern lobby is infused with Korean influences, designed to make every moment feel like an invitation to explore.

Step into a world where ‘me time’ gets an upgrade. Hit the total reset button at the indoor pool, and sample the restaurant’s flavour-bomb food that mixes Korean and international tastes, all served with a side of calming mountain views.