Minimum Deliverables
Post >> One Instagram reel or Tik Tok video, using the appropriate language and hashtags (see below).
Story >> Two 24-hour stories related to your video/our offers/the campaign in question
We reserve the rights to reuse your content for a boosted ad.
Creative Guidelines
Please follow these instructions carefully to make sure your content is approved.
What are we looking for? What works well?
Introduce our brand to your audience authentically, highlighting our unique selling points and inspiring them to book their next travel with us.
- What we’ve noted works really well: voice overs while showing your audience how to use the app or website, taking them through a booking, adding captions/subtitles, getting into the details of “how-to”, not just “look how cool this brand is!”
- I.e. “I was looking for my holiday to Greece and I found this amazing offer on LE, look at all the inclusions that come with this booking, and the fact that you can easily see pricing and availability with the calendar.. I booked this so easily and just saved 67% for my romantic getaway with Teo”
- We highly encourage you to use a specific offer/s on our site, but it is not required.
Luxury Escapes unique selling points
Mention a minimum of one of these USPs (does not have to be same wording, use your own tone and voice)
- Unbeatable savings: save up to 70% on luxury hotels.
- A variety of travel products, from hotels to villas, tours, experiences, cruises and more.
- Exclusive VIP inclusions with every booking like room upgrades, spa treatments, 5-star dining, activities and more (check each individual offer for the specific inclusions)
- Buy now, book later — take advantage of our limited time offers now, but choose your travel dates at a later time (subject to availability).
- 24/7 customer support for bookings through phone and email.
- Trip Planner to help you create the ultimate itinerary.
Here are some ideas
First, select an offer on our site to promote - you can also choose to promote a campaign more generally if applicable, but we suggest focusing on one of our offers.
- Travel tips “To all my friends who want to travel to Europe this summer, I have the best tip for you!” - you can respond to some audience questions “to all my friends/followers that still want to make it to Europe this summer without breaking the bank, I have something to share with you”
- How do you book your summer vacation? “Some of you have been asking me how I search for the hotels I stay at and what it looks like when I book a trip, so here it is” Take your followers through a step by on how you book your trips, using LE as your favorite booking and discount platform
- Highlight a hotel you’ve already been to and show a live offer we have on our site to help your audience go to the same hotel, staying within budget (feel free to reuse content you already have if the destination aligns with an offer we have). “Guys, I just found the SAME hotel I went to last year for summer vacation, but 65% off with this app”
- Bucket list: sharing a dreamy spot you’ve always wanted to go to, or a loved one’s bucket list >> “babe, if you could go anywhere this summer, where would it be?” “Mom, where have you always wanted to visit?” and highlight that you can take your bestie/boo/mom with you to an amazing destination, because we have amazing deals and all our inclusions are valid for TWO.
- General brand promo: if you can’t/don’t feel it’s authentic to promote a specific offer within a campaign or on our site, we’re happy to have you promote the brand in general. Open to hearing your ideas/suggestions.
What deals are acceptable to promote?
Each hotel has a label in the top left of the hero image, when you click on the offer on our site. There are 3 categories of hotels:
- Limited Time LUX Exclusive: ‘Flash’ offers that only stay onsite for a few weeks. These offer the best value for our customers, with savings of up to 70% and unbeatable inclusions.
- LUX Premium Collection: ‘Always on’ offers that will be up for a year or more. These still have great savings, typically closer to 30-40% off the original stay value, and typically some inclusions as well.
- LUX Partner Property: These offers are NOT exclusive to Luxury Escapes (sometimes these don’t even have a label). We don’t prioritize the promotion of these hotels through Brand Ambassadors - please avoid promoting this category of hotel.
If a property does not have a tag, please do not promote it.
Promotional Requirements
- We do not accept promotion of other brands aside from Luxury Escapes and the hotel/s in question (if applicable) in the same post — this should be 100% focused on our brand and/or one of our offers.
- Please hashtag #luxuryescapes and tag @luxury.escapes Instagram or @luxury.escapes.eu on TikTok
- While sharing your story or process, organically introduce the brand and mention at least two unique selling point (USPs) of Luxury Escapes:
- Promo code: add a final Call-to-Action (CTA). Encourage your audience to take action and use your promo code. Examples for inspiration: “This is how I got the best deal. Book your escape today with my code [CODE] for extra savings!” “If you’re planning a getaway, use my code [CODE] today to get the discounts I did. Trust me, it’s worth it.”
Caption
Important considerations:
- Mention: Tag @luxury.escapes in your post.
- Include one of these Keywords: Travel, Luxury travel, travel hacks, travel deals, travel offers
- Include PROMO CODE
- Include a similar Call to Action to the one in your posted video
- Highlight the chosen USPs mentioned in the video
Sound and music clearance
- Check audio quality and make sure that the sound is clear with minimal background noise. Listen back to check.
- Make sure that you have the music rights to use any sound or song on TikTok, Instagram or any channel. The easiest way to know is to use the commercial music library at either social network, or to clear the rights directly with the owner.
Stay-related content guidelines
- If you’re staying at a hotel or participating in an experience, make sure to highlight the best of what the location/experience has to offer.
- If there are unique things like a spa, a 5-star restaurant, an infinity pool, please take UGC of those amenities!
- If you have any inclusions in your stay (daily breakfast, a massage, etc), please also highlight those inclusions — in the end, inclusions are what differentiate us from other brands!
Creator FAQ's
We’re open to any kind of collaboration we feel fits our brand and will promote brand awareness and growth, as well as benefit you and your audience. To name a few, sponsored articles and blog posts, content on social media, sponsored trips, events (hosted by you or us), podcasts, UGC opportunities, and more. If you have ideas, feel free to email creatorprogram@luxuryescapes.com.
Yes! However, we prefer to have our first-time collaboration be a sponsored post, so we can evaluate performance and engagement before sending you anywhere. Each month, we’ll send a handful Creators on complimentary stays. If you’re part of the Impact platform, you’ll receive an application form monthly, which you can fill out if you’d like to be considered for that month’s stay.
Impact is the platform we use to manage all our partnerships. By joining, you can view your partnership terms (commissions, what kind of promotions are allowed), monitor your performance with tracking links and get paid. We will also send you special offers and promos, so make sure you join the right terms by applying with our terms linked at the top of this page.
Yes, you will need to submit a tax form to create an account. More info on tax documents for partner can be found here - Tax Documents for Partners
Once your application is accepted, you’ll receive a welcome email from us! We review applications every week, but please bear with us if we’re a little bit behind. We’re processing a large number of applications weekly.
Typically, your content will only be posted on your social channels. However, depending on your page, your audience, the content you create, and the campaign, we may ask you to collaborate on the post and even put some paid spend to boost your content. This will be decided on a case by case basis.
99% of the time, yes. If we have not pre-agreed to paying you with a different method, please assume that you will only be able to receive payment through Impact. We highly advise that you ensure your account is setup with the banking portion verified before participating in a campaign.